Email marketing is one of the best ways to convert potential customers into loyal, engaged consumers. An email marketing strategy can involve sending weekly newsletters, promotional emails, and specialized offers directly to target customers. Below, we’ve highlighted five of the major benefits of investing in email marketing.
1. Get a high return on investment
Email marketing is fairly inexpensive, and typically has a higher return on investment (ROI) than other forms of marketing. Depending on your industry, email marketing can yield an ROI of up to $45 per dollar spent, with an average of $36 per dollar spent. This makes it one of the most cost-effective ways to share your marketing messages.
2. Appeal to different audience segments
With email marketing, you can easily tailor your campaigns to target specific audiences. Once you have an established emailing list, you can segment your customers based on demographics such as age, income level, gender, etc. and create more personalized messaging that appeals to each group.
3. Create stronger customer relationships
Through sending emails, you can demonstrate value to your customers and make them feel more involved in your business. A good email marketing strategy goes beyond just sending promotional emails that are selling your products. Sending weekly newsletters or specialized deals can help to create a stronger relationship with your customers and build customer loyalty. Having customers that can easily recognize your brand and have a strong loyalty to your business can increase repeat purchases and boost overall sales.
4. Save time
Running a business takes a lot of time and effort, so it’s good to invest in a marketing strategy that won’t use up an excessive amount of your time. With email automation, you can automatically send messages to your target lists, allowing you to engage with your customers while working on other aspects of your business. This kind of hands-off marketing strategy is perfect for business owners with busy schedules.
5. Increase sales
Email marketing can be a great way to generate sales, whether you’re upselling current customers or re-engaging customers who haven’t purchased in a while. Sending out well-timed offers can incentivize customers to make a purchase, especially if the offer appears exclusive or urgent. By sending customized deals directly to your customers can help motivate them to act upon your offers and purchase from your business.
Bottom Line
Email marketing can be a powerful marketing tool for small businesses. It’s cost effective and can garner some great results. With the help of email marketing software, you can streamline your business’s emailing process, making the process simpler for yourself. By using a service such as Constant Contact, you can get access to tools such as email editors, activity trackers, and more! As a Grasshopper client, you can get 15% when purchasing Constant Contact software for your business.
By Michaela Lenahan in Small Business
